Sunday, December 29, 2019

Organizational Behavior at Accenture - 2547 Words

Organizational Behavior In Accenture Word Count: 2000(Excluding Content table, Diagrams, Tables And Reference) Content 1. INTRODUCTION..........................................................................................................................................3 2. ORGANIZATIONAL STRUCTURE..........................................................................................................3 2.1 Accenture’s Structure - At A Glance....................................................................................................3 2.2 Analyzing the Structure of Accenture ..................................................................................................4 3. ORGANIZATIONAL†¦show more content†¦So total Span of Control = 96 The tasks in each project in the Solutions workforce are departmentalized into different submodules i.e. Analysis, Design Build, and Testing. Department of Analysis is responsible for creating business artifacts that detail out client’s requirement and proposed solution to achieve it. These artifacts are then passed to the Design Build Team who create the high-level design documents and develops the products which client has asked for. Once the product is delivered, it is then passed on to the testing team to ensure that the final product is as per the business artifacts and there are no issues encountered. Accenture is highly formalized organization, where each project while working on a client’s requirement has to adhere to the policies, procedures and norms set by Accenture as well as the clients. This is one of the key approaches to gain the client’s trust. Since project managers have the authority to take decision related to their respective projects, we c an call Accenture as highly centralized organization. Exam Number: B031449 Page 5 ofShow MoreRelatedThe Key Attributes of the Diversity Competency757 Words   |  4 Pagesgroup, and organizational characteristics, embrace such characteristics as potential sources of strength, and appreciate the uniqueness of each. The key attributes of the diversity competency include the knowledge, skills and abilities of individuals, teams, and the organization to perform effectively. Diversity includes many categories and characteristics. Even a single aspect of diversity contains various characteristics that may affect individuals, t\team, or organizational behaviors. AccentureRead MoreContemporary Issues in Management3255 Words   |  14 Pagesmajor scandals and have been involved in unethical acts and thus incurred public distrust. It is very important to understand the meaning of the ethics at this juncture in the organisation context and the managerial implications. Having worked in Accenture Services India, during the recession, in this report I‟ve tried to narrate my personal experiences and the managerial decisions that were taken during this phase. Experiences, expectations and workplace ethics Businesses constantly face professionalRead MoreCase Study Review of Accenture2159 Words   |  9 PagesRunning head: CASE STUDY REVIEW OF ACCENTURE Case Study Review of Accentures Global Knowledge Management System Joseph M. Mitchell University of Maryland University College Identification Accenture is one of the worlds largest management consultancies, employing over 75,000 people in 48 countries with net revenues in excess of 11.8 billion (Paik Choi, 2005). The company operates in a highly competitive global business environment with firms such as McKinsey and Boston Consulting Group andRead MoreSwot2230 Words   |  9 PagesExecutive Summary This analysis will address the business environment of Accenture. The focus of this investigation will be to identify the areas within Accenture that focus on decision support systems and knowledge management practices. This analysis will examine the strengths, weaknesses, opportunities and threats for Accenture within today’s complex business atmosphere. Organizations today are striving to remain competitive in a market that is not only complex but constantly changing. OrganizationsRead MoreAre Employees Motivated By Money?1244 Words   |  5 Pagesmotivation factor. For example, An employee tells his manager that he had been working too hard and request for taking an off for a family vacation. Instead, the manager then gave the employee bonus, rather than a holiday (Hammill, G., 2005). A study by Accenture consulting firm found that 50% of middle managers were interested in a new job that provides benefits such as more time off rather than more pay (Williams, R., 2010) Th us, money is vital to employees for some reasons. I firmly believe that moneyRead MoreEthics Development Essay1423 Words   |  6 Pagesdirection of a company. This document will explore sources of ethical influence, both for individuals, and organizations. It will further explain the need for ethics at an organizational level, how those fit in with directions and goals of an organization, and finally conclude with the effect both individual and organizational ethics have on society. Personal Ethics People find themselves facing questions with negative and positive consequence each day. 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Signed and Dated: Contents Contents 2 Terms of Reference 3 Findings 4 The â€Å"Softer† Management Style 4 The Leadership Circles 8 Collaboration with Accenture 9 Conclusions 13 Recommendations 15 Appendix 16 Bibliography 17 Table of Pictures Picture 1 - X and Y Theory (www.businessballs.com) 5 Picture 2 - Fombrum Model (Bratton and Gold 2007 P.21) 6 Picture 3 - Guest Model 7 PictureRead MoreAccenture - Incentivise Employees and Reduce Labour Turnover7401 Words   |  30 PagesTo what extent can Accenture tailor its remuneration package to staff in order to reduce labour turnover and incentivise key employees? Executive Summary Contents Executive Summary 2 Contents 3 Chapter One – Introduction 4 1.1 Research Aim 4 1.2 Research Objectives 4 Chapter Two – Literature Review 5 2.1 Reward Management 5 2.2 Business / HR Strategy 8 2.3 Strategic Reward 10 2.4 The Employment Relationship 12 2.5 Motivation and Financial and Non-Financial Rewards 14 Read MoreManagement of Information Systems8243 Words   |  33 Pagescoupled with changes in business practices and management behavior. INTERACTIVE SESSION: ORGANIZATIONS VIRTUAL MANAGEMENT AT ACCENTURE Accenture is a global consulting services and outsourcing firm with over 129,000 employees serving clients in 48 different countries. It has no operational headquarters and no formal branches, encouraging its employees to move from location to location to work on projects at client sites. Accenture is a networked organization in which groups of professionals

Saturday, December 21, 2019

Paganism In Beowulf - 1683 Words

Question #2 Contained within the epic poem Beowulf is the continuous, underlying theme of good versus evil – the shift from paganism to Christianity. Although this epic consists of the battle between the hero, Beowulf, and the monster, Grendel (and Grendel’s mother, as well), the main overture of the story is that of the new Christian belief triumphing over evil and the old pagan beliefs. This value is but one of many that contrast the pagan and Christian principles in Anglo-Saxon and in Beowulf. The blending and cultivation of these two religions are central to the tale, and to early Anglo-Saxon life. Moreover, this shift was crucial for Christianity’s acceptance into a pagan and polytheistic- based society. The author of Beowulf†¦show more content†¦Moreover, as Beowulf is regarded to be a â€Å"Christ-like† incarnation, his pride, especially regarding fame and fortune is brought to the forefront. In lines 1386 – 1388, he states â⠂¬Å"†¦we must earn some renown, if we can, before death; daring is the thing for a fighting man to be remembered by† (Beowulf). Essentially Beowulf is imbuing the reader with a reminder of a traditional pagan value: that remembrance and legend is the only great reward a warrior may achieve. Christianity holds to the belief that Heaven awaits after death, not merely a legacy and remembrance. This stark contrast between the vast differences of Christianity and paganism serve as a reminder of the era in which Beowulf came into being. Another of the underpinnings of the religious dichotomy contained within Beowulf is that of revenge. The aspect of revenge, especially concerning Beowulf and Grendel’s mother, severely conflicts with the Christian belief at the time this poem was written. The idea of forgiving ones’ enemies, as set forth in the New Testament of the Bible, is all but ignored. Instead, the author was â€Å"restricting his biblical references to events in the Old Testament, the poet shows the Germanic revenge ethic as consistent with the Old Law of retribution† (Longman Anthology 34). This is widely believed to have assuaged the listeners of the era while still presenting the story in a more favorable Christian light. The poem does reflect the Christian view of regret in theShow MoreRelatedPaganism In Beowulf1411 Words   |  6 PagesPagan ideas and values were a large influence in the creation of Beowulf due to the period it was created in. As the narrative was passed down by mouth Christianity views were slowly developed into the story. The poem was written after Anglo-Saxons were Christianized, but it is evident that pagan views were still in their mindsets. With these ideals still present, paganism and Christianity were woven into the story, and we see a mix of heroic ideals and self-sacrificing virtues that create a storyRead MorePaganism In Beowulf953 Words   |  4 Pagesof Christianity and Paganism in Beowulf Beowulf was composed when England was transitioning from a pagan to a Christian culture. In chapter 3 of A Little History of Literature, it is said that Beowulf was likely written by a Christian monk who inserted Christian themes into the story. This is why Beowulf reflects both Christian and pagan views. These two religions and their elements affect the story in different ways. There are pagan views of fate and fame in Beowulf, but there are also ChristianRead MorePaganism In Beowulf1182 Words   |  5 PagesIn the epic poem Beowulf the poem depicts the time in religious history where Christian and pagan beliefs were introduced to society. This poem was written in the time of the Anglo-Saxon period where pagan was the preferred religion. In later years as time gradually passed, Christianity became one of the more favored religions. Beowulf contains many elements of both religions. Though paganism was very popular throughout this poem, it showed a mixture of the two beliefs. These beliefs played a majorRead MoreChristianism And Paganism In Beowulf2091 Words   |  9 PagesChristianity vs. Paganism Beowulf is an epic poem combining different stories consisting of contrasting elements, such as paganism and Christianity. Within these stories of Beowulf and the followers of Beowulf, as well as the enemies, paganism actually played the role of the largest religion practiced versus that of Christianity. The stories that make up this epic go by their own titles like, The Wrath of Grendel, The Coming of Beowulf, The Battle with Grendel, The Monster’s Lair, The Battle withRead MoreTheme Of Paganism In Beowulf1179 Words   |  5 Pageslongest epic poem ever written in the genre of Old English is â€Å"Beowulf†, it has been composed in the native language as spoken during the Anglo-Saxon reign in England, preceding the Norman Conquest. Beowulf is regarded as a classic tale which relates the defeat of evil and triumph of good. The poem is divided into three acts. Christian and Pagan Influences in Beowulf: The Pagan deities, rituals as well as pagan ideas influenced Beowulf, when it was being created, though the passing down of the epicRead More Beowulf, Christianity, and Paganism Essay963 Words   |  4 PagesBeowulf, Christianity, and Paganism The poem Beowulf is a renowned story that displays many different surroundings and religious beliefs. Some may believe the story of Beowulf portrays pagan beliefs or customs and others believe that the poem is more in agreement with Christian ethnicity. The author of Beowulf uses both Christian and pagan elements in the poem to define the heroic warrior, Beowulf, and the evil dragons. After reading Beowulf the author clearly shows how Beowulf is a man whoRead MorePagan And Paganism In Beowulf1699 Words   |  7 PagesMany people believe that originally, Beowulf was a Pagan artifact. In fact, such belief has developed further to support that an anonymous Christian rewrote the piece with intent of applying Christian characters to the first script. Academics, however, differ on whether the central thematic argument was Christian or Pagan. The author remarkably puts actions into the context of the Bible owing to the impulse at the era of converting everyone to Christianity. By, interloc king the old Pagan elementsRead MoreEssay on Beowulf (Christianity vs. Paganism)689 Words   |  3 PagesChristianity vs. Paganism In the story of Beowulf, there is a noticeable struggle between Christianity and Paganism, and the characters personal battle between the two. Throughout the story the characters display actions that lead towards Paganism and Christianity. Contrary to Pagan belief Beowulf is seen as the epitome of good and beneficent to all of mankind. In Beowulf, the people showed their faith and love in God, however due to horrific events, paranoia caused them to look for a quickRead MoreEssay about Beowulf (Christianity vs. Paganism)664 Words   |  3 Pages Christianity vs. Paganism nbsp;nbsp;nbsp;nbsp;nbsp;In the story of Beowulf, there is a noticeable struggle between Christianity and Paganism, and the characters personal battle between the two. Throughout the story the characters display actions that lead towards Paganism and Christianity. Contrary to Pagan belief Beowulf is seen as the epitome of good and beneficent to all of mankind. In Beowulf, the people showed their faith and love in God, however due to horrific events, paranoia causedRead More Christianity and Paganism in the Epic of Beowulf Essay1800 Words   |  8 PagesChristianity and Paganism in Beowulf The story of Beowulf shows the effect of the spread of Christianity in the early Danish paganistic society that values heroic deeds and bravery above all else. The mythical creatures that Beowulf kills with his supernatural strength make the story into an epic celebrating the life of a great hero. However, blending in among Beowulfs triumphs against the three key creatures, we also see Christian virtues being instilled upon the listeners. The good

Friday, December 13, 2019

Economic Impact of Tourism Free Essays

Select a small to medium size town and explain the economic impact the tourists have had on this place. Introduction The potential of tourism as a development strategy for small towns is a very important issue for local economic development. Many small towns have benefited from tourist development all over the world . We will write a custom essay sample on Economic Impact of Tourism or any similar topic only for you Order Now I have decided to choose the town of Jurmala in Latvia as the focus of this assessment. Background information about Jurmala Jurmala – the medium size resort town in Latvia and is well known for its natural treasures- the mild climate, sea, healthy air, curative mud and mineral water. Its strcture consists of three former villages that were united in 1959. The attraction of Jurmala hides in its almost 33 km of long white sand beach, large pine forests and the natual border of the city – the river Lielupe. In Jurmala you can discover the combination of harming wooden houses built in the beginning of the last century and modern resort buildings. The unique combination of these components makes Jurmala very attractive to the tourists and makes the town an attractive relaxation and cure place for many tourists. Since 1871 the main means of transportation is train, remaining the station buildings of the late 19th century and early 20th century. The territory of Jurmala is proposed for inclusion in the World Heritage Tentative list is the Eastern part of the town -from the mouth of the river Lielupe till the territory of former fishermen village in Dubulti that for the first time was mentioned in historical sources in 16th century. This place is very interesting because here the distance between the river Lielupe and the sea is only 500 metres. Modern town of Jurmala Jurmala has grown as a tourist destination over the past decade with its main walking street Jomas and different shops which include gift shops, art galleries, quaint buildings, modern spa hotels, coffee shops, etc. The unique features of the area and the geographical location of Jurmala make the area boating, fishing, bird-watching, sunbathing, camping, etc. The entrepreneurs of Jurmala offers new possibilities for tourists every year – hotels and guesthouses and various entertainments. They cantaste delicious and healthy food in Jurmala’s restaurants and cafes, walk along the central promenade of Jomas ideal for a variety of recreational activities such as river rafting, biking, hiking, street, explore the eco-trails in Kemeri National park  and Ragakapa Nature Park, enjoy the water attractions in the biggest aquapark in Northern Europe â€Å"Livu Akvaparks† and â€Å"Nemo†, visit the famous concert hall Dzintari or simply watch the sunset on Jurmala beach! | | | | | | ‘’According to data provided by the Central Bureau of Statistics, the number of tourists in the first quarter of 2009 has decreased, and adds up to 15 530 persons, that is by 28% less than in the according period in 2008. The highest load in this period was in resort rehabilitation centres and sanatorium – 31%, but the average load of hotels and resort hotels was 13%† www. jurmala. lvâ€Å"Division of guests by the country: Latvia (51%) – 6145 Russia (12%) – 1841 Byelorussia (8%) – 1191 ( + 7%) Estonia (7%) – 1100 Lithuania (5%) – 846 Norway (4%) – 689 Sweden (2%) – 376 Finland (2%) – 266 Germany (2%) – 164 Denmark (1%) – 111 ( + 50%)United Kingdom-1311(+10%)† www. jurmala. lv  Looking at the statistics by the division of guests by countries, we can see that the greatest increase is for tourists from Denmark – increase by 50%. During winter and spring months guests chose to stay in Jurmala city resort rehabilitation centres and sanatorium as they provide wide choice of rehabilitation, health and medical treatments of high quality, but for lower prices than in other EU countries. The average length of stay in Jurmala is 5 days, and that is by 2 days more than it was in the corresponding periods in 2008. Byelorussian guests have stayed in Jurmala longer than other guests – in average 18 days, then comes the guests from Germany. To show the economic impact the tourism has on Jurmala more precisely, I would like to stop at the economic impact analysis of Dzintari concert hall which is situated in the very centre of Jurmala and has an international significance. This place attracts more and more tourists and visitors every year because of different events such as like pop and rock band concerts and various entertainment events which are being held there every season from May till September. The concert hall also supports youth festivals, chamber music concerts and always gives priority to orchestra concerts. Tourists all over the Europe and especially from Russia come here each year to see the international contest of young singers, called â€Å"New Wave†. During the hot season the concert hall generates more than LVL 8. million turnover. It can easily show the economic usefulness and an important contribution to Jurmala economic development as well as to the development of state economics. Dzintari concert hall became a limited company in 2004 and started to attract more tourists. The audience of the concert hall per season since year 2003 till 2004 increased from 100  000 till 200  000 customers and now the number is still growi ng till 250  000 tourists. Due to the fact that the number of customers is growing the concert hall can provide more employment to the local people. Customers not only watch the event, they spend money on transport and it allows the transportation system become more economical as well, they also spend money on food to dine in Jurmala’s cafes and restaurants that gives them an opportunity to stay open longer and earn more. The tourists have some extra expenses during the event too such as tea, coffees, juices, alcoholic drinks, ice-creams, flowers for artists, etc. â€Å"According to the statistics o Dzintari concert hall, 76% of Dzintari hall audience spend on related goods and services more than LVL 30 per event. Only 24% buy the cheapest tickets, go to the event by public transport(when you go to Jurmala by your own car you have to buy a pass which costs LVL 1 and the money also goes to the development of the town of Jurmala), during the event take only tea, coffee or beer and go home for dinner â€Å"(see the table below) www. su. lt/filemanagerThe expenses of Dzintari concert hall customers SUM PER EVENT| PERCENTAGE OF CUSTOMERS | TOTAL EXPENSES| LVL 10-16| 24%| LVL 5940. 00| LVL 30| 30%| LVL 24300. 00| LVL 40| 15%| LVL 12000. 00| LVL 60| 15%| LVL 18300. 0| Up to LVL 100| 6%| LVL 18600. 00| | 100%| LVL 74140. 00| There were 90 events in Dzintari concert hall in 2007. We can see from the table that despite short event season, customers spent more than 6. 5 million Lats(Latvian currency , 1Ls is about ? 0. 83 ). Jurmala in the past. Telling about the economic impact of tourism on Jurmala nowadays, it would be also essential to mention the Soviet Union times when Jurmala was one of the bigge st rehabilitation centres and health resorts for the working people from the whole entire Soviet Union. To understand the economic impact of tourism on Jurmala those times I would like to provide some data. J Jurmala in the past had about 70 health centres with about 12,000 tourists all year round. Today, there are about 30 recreation facilities in the recreation business, able to accommodate no more than 4,000 guests. Earlier as many as 232,000 people came to Jurmala for holidays every year, now this figure is down to 62,000, which is a very big difference and certainly it has a negative impact on Jurmala’s economy in comparison with the Soviet times. As for the number of foreign visitors, it shrank four times after the introduction of visa requirements for Russia, for example. T Let us have a look at some objective reasons for the decline. During the Soviet times, Jurmala was very popular resort for the people all over the Soviet Union. And the region of Jurmala experienced constant growth since 1969. The situation changed dramatically since the early 1990s when Latvia re-gained independence. Latvia hasn’t been able to attract local or Western tourists to compensate for the reduced number of holiday–makers at its rehabilitation centres. In the last two years some positive trends emerged, however. Firstly, the annual number of tourist visitors has grown up to 12-15%; it’s much higher than an average figure for Latvia in general (5-6%), or the global rate of 9 percent. In the given situation (the survival of the fittest) the strongest will survive, i. e. those, who managed to preserve rehabilitation facilities, keep skilled personnel, and do qualitative marketing. Secondly, a new trend emerged, i. e. he opening of small pensions, boarding houses (bread ; breakfast), and small hotels with 5 to 30 rooms† Dainis Urbanovich, www. baltic-course. com Conclusion Looking at the information provided in the essay, we can see that the tourism has a great impact on the development of Jurmala as a resort town and the more tourists(consumers) that can be attracted by Jurmala’s beautiful nature, climate, hotels and, of course, the events in the Dzintari concert hall and different other places of entertainment in Jurmala, the higher the economic impact. Words 1527 Bibliography Books Book 1- The understanding of the travel and tourism industry Websites www. jurmala. lv www. baltic-course. com www. su. lt www. riga-hotel-guide. com Learners Declaration: I certify that the work submitted in this assignment is my own. Full Name Viktorija Chesnovicka†¦Address 2 Pavasara gatve , flat 21, Riga, Latvia LV-1082.. | How to cite Economic Impact of Tourism, Papers

Thursday, December 5, 2019

Sample of Event Proposal for Beach Party At Gold Coast Australia

Question: You are to decide on a new event concept for your chosen destination and write an event proposal which describes the event and justifies the event concept in relation to the characteristics of your chosen destination.Identification of key stakeholders at the destination who would need to be consulted in the event planning process.Explanation of how the event will contribute to the tourism goals of the region and also explain how the event makes the best use of available resources at the destination. Answer: Introduction Documentation of Event Proposal, for any of the events to be hosted, is an indispensible task for the appropriate planning, execution and control on the several event related activities. An Event Proposal typically specifies the functionality of a proposed event with respect to several related factors (Van der Wagen, 2002). This event proposal is accordingly intended to schedule and plan for a Beach Party Event hosted by a reputed Australian Advertising Firm, on Account of its Silver Jubilee Celebrations.The Gold coast region is a coastal city situated in the southeastern Queensland of the Australian continent. This location is broadly based on the east cost of the Australian continent and has evolved as an extremely popular recreation destination among the metropolitan Australian population. This event location is in high demand for recreational and social events among close held social groups as well as corporate groups (Faulkner Tideswell, 2012). The tourism development initiativ es of the Australian governement has also gained increased visibility to the gold coast Area among the international travelers, making this event destination as one of the most desired party destinations among domestic as well as international Target Audiences. Description of the Event Events can be broadly classified as Social and Family events, or Business and corporate events. These can be of varied nature and have always been a part of cultural ethos in our society. They become important as they give a sense of togetherness to participants and provides with a platform to share experiences and exchange thoughts (Berridge, 2006).The Gold Coast Sunset Beach Party is a recreation cum promotional event, hosted by REBORN Advertising Agency on account of its Silver Jubilee Celebrations. The organization of this event is the sole responsibility of the public Relations department of the Reborn Ad agency. This event is supposed to be organized at one of the countrys prestigious Hotels, located at the world famous Gold coast region in Queensland, Australia. The Event is scheduled to be conducted on First of March 2015, at Hotel Jupiters Gold Coast, who would be assisting the PR department of the Reborn Company with organization of the Beach Party event. There would be app roximately 500 list of external invitees for this event, in addition to the 200 existing employees of the company, who will be participating in the event. Duration and Schedule of the Event The Following would be the Key milestones that the REBORN Advertising Agency would have to execute while scheduling their Silver Jubilee Beach Party Event to be organized at the Hotel Jupiters Gold Coast on 1st March 2015:Sending Email Invitation to the Participants and Invitees for the event would be executed by the Public Relations department of REBORN Advertising Agency. The Invitation emails would be latest sent by 1st February 2015. The Invitees would thus be informed one month in advance, so that they would easily be able to incorporate attending the event, in their respective schedules.Last date for the Event Registration by Participants and accepting the invitations sent by REBORN would be scheduled by 10th of February, 2015. The Invitees would be given a time frame of 10 days to register on the companys website for attending the event. The confirmed invitees would then be issued passes for the event.Few volunteers from the existing employees of the company would be identified to co-ordinate with the media and press for having full media coverage to the event. This would effective popularize the brand name of the REBORN Agency and would serve as an effective marketing strategy for the companys business.The Following would be the proposed schedule for the event: Welcome speech to the Invitees by PR head of REBORN 5.00 p.mSharing of Future Plans of REBORN by CEO of REBORN 5.15 p.m.Exchange of greetings from the sponsors 5.30 p.mFelicitation of Esteemed clients of REBORN 5.45 p.m.Live Music Band 6.00 p.m.Opening of Snacks and Drinks counter 6.30 p.m onwardsDance Party 6.45 p.m onwardsDinner8.00 p.m onwards Location of the Event Jupiters Gold Coast Hotels and Casino and is one of the popular tourism and recreation destination along the Gold Coast Region of Australia. This adjacent Beach of this Hotel Property, located along the Gold Coast Area in Queensland Australia is identified to be the proposed location for the Beach Party Event to be scheduled on first of March 2015, on account of the Silver Jubilee function of the advertising company REBORN. The Hotel Jupiters is situated on Broad beach Island (part of Gold Coast of Queensland) and is approximately 20 minutes drive from the famous Coolangatta Airport and about an hours drive from the Brisbane Airport Hosting Details of the Event (including details on Funding and sponsorship) Catering The In-house catering and restaurant facilities of the hotel are equally appealing. The Hotel currently serves food from seven different parts of the world, offering a variety of cuisines, at its live counters set up in a canopy at the Beach side. The catering menu would be limited to Chinese, Italian and authentic Australian cuisines as being in much high demand as per the local demographic data (Tourism Research Australia, 2013). The starters and welcome drinks would also be included in the menu. There would also be a live bar counter arranged from 500 meters adjacent to the beach area. Other Infrastructure ArrangementsThe Jupiters Group of Hotels state of art infrastructure facilities and beach party arrangements enables a simple beach location setup a glorified and sophisticated venue look. The infrastructure arrangements provided on beach side by the hotel management are ideal for conducting social parties and business events, even for the corporate clients of the Hotel group. The Arrangements include resting areas, temporary wash rooms and changing rooms, Music and speaker Arrangements, Live Music Station, Lighting Arrangements, Parking Arrangements, etc. Financing/ Funding the Event The Public and private funding have evolved as the most sought out options for funding corporate events and parties that would involve prominent personalities across industries. The Reborn Advertising agency is one of the upcoming ad agencies in the country and has served several prestigious institutions and private businesses in the past. The Company accordingly has a lot of esteemed client base, who would be a part of the invitee list for the event. Thus, the organization team of this event has already started getting few good offers from several sponsoring brands, which are willing to finance a part of this event, at the cost of offering free promotions and hoardings to these brands at the event. The management team of Reborn Advertising has accordingly selected two sponsors that would fund 20 percent each of the total event organization expenses. Both these sponsors are prominent clients of the company and have been brand loyal with the Reborn advertising firm since last fifteen years.Goals and Objectives of the Event The key goals and objectives of organizing the Sunset Beach Party Event by REBORN Advertising agency is to celebrate the business success of the company; the success of completing 25 years (silver Jubilee) in the Advertising business with its esteemed corporate clients. Moreover, attracting media attention by throwing a vibrant party at the beach side in a lavish location is also a secondary objective behind organizing the event. Such an activity would automatically increase the brand name of the REBORN Advertising agency, which would be positively reflected in the business functioning of the company.Target Audience for the Event The target Audience fort the event would mainly be divided in to three categories:1. The Employees of the company REBORN, who served the company dedicatedly for 25 years, would be invited to the party as an honor for their service.2. The Esteemed clients of the company REBORN, who were brand loyal to the company and gave business for the company that made its survive the market competition. They would be invited by REBORN as a part of gratitude shown to them.3. The general public at large who would be viewing the media coverage of this event would also be a part of target Audience of the event.Passes for the beach party event would be issued to the desired invitees by the Human resources department of REBORN at the sheer discretion of the management of the Organization. SWOT analysis of the Event SWOT analysis in Event management, is an effective tool that helps in identifying the competencies and weaknesses of an Event to be organized. This tool also helps in monitoring the weaknesses in order to avoid them from becoming potential threats. The opportunities in terms of betterment for the event planning and execution are also identified through this tool. Let us undertake a brief SWOT analysis for the Beach Party Event to be organized at the Australian Gold Coast Location.Strengths: The Purpose of the event of celebrating Silver Jubilee of Reborn Advertising agency is the greatest strength of the event.The selection of lavish location of having beach party at Gold coast is indeed strength to this event. The mesmerizing beauty of the place at sunset would be one of the prominent attractions of the event. The entertainment programs arranged for the event.Weaknesses: Dependency on Hotel administration staff for catering and key infrastructure facilities.Opportunities: Attracting huge media coverage and popularity for the business through this lavish event.Attracting more new clients and business through networkingThreats: Providing adequate discipline and order in the party in terms of conduct of the invitees, due to the provision of hard drinks in the party.Delay in the schedule due to delayed entry of the invitees. Key Stakeholders involved in the planning process for the Event The pre- preparation (planning) process discussed in schedule of the event highlights most of the stakeholders involved in the Event. In short the following would be the key stakeholders involved in the planning process of the event: 1. Employees of Reborn Organization who would be both host as well as guest 2. The Clients and customers of the Reborn Organization who would be the key invitees to the event to celebrate the silver jubilee of the company. 3. The Sponsors to the event who would be contributing towards financing substantial amounts of the expenses to be borne for organization of this event 5. The Event management team of the Jupiters Gold Coast Hotel would also play a key role in arranging the catering service and infrastructure for the event. 6. The Singers, Artist and DJs entertaining the invitees would also be the important stakeholders for success of the event. 5. The cooks, caterers and infrastructure arrangers would also be a part of the stakeholders for the event. 7. The Media and the general public, who would be respectively involved in the covering of the event and viewing of the event coverage in the media, would be the stakeholders. 8. The regulatory authorities of the land, with whom the event organizers would liaison for taking due legal permissions for the party, who also be the stakeholders for the event. Contribution of the event to the tourism goals and tourism plan of the Australian Region. The Silver Jubilee Beach party hosted by REBORN Advertising agency, would not only benefit the popularity and business of Jupiters Groups of Hotels, but will also help in increasing the popularity and fame of the entire Gold Coast Region of Queensland, Australia. This Beach Party Event would have a high media coverage and huge word of mount publicity among the elite personalities from the advertising world. The mesmerizing beauty of the event location and well managed evening event would thus serve as a good opportunity for the Hoteliers operating in the key international destinations like the Gold Coast to promote their Hospitality Business to the invitees. The event is thus desired to strategically contribute to the overall tourism goals and tourism plan of the Australian Region Conclusion Drafting a proposal is extremely important and essential before planning and organizing any of the Events. The proposal of an event thus gives the adequate insights in to the likely strengths and weakness of the events and gives us the opportunity to work out on opportunities to benefit from the event. The proposal of the Sunset beach Party event thus entirely justifies the purpose behind organizing this event, which is likely to benefit the business operations of the host advertising agency in the long run. References Tallgren Jukka, 2011, How to successfully produce an event, Tampereen University of Applied Sciences. Berridge, G., 2006, Event Design and Experience, Oxford: Butterworth-Heinemann. Monroe, J. and Kates, R., 2005, Art of the Event: Complete Guide to Designing and Decorating Special Events. New York: Wiley. Van der Wagen, L., 2002, Event Management: For Tourism, Cultural, Business and Sporting Events. Melbourne: Hospitality Press. Finkel Rebecca, 2012, Resource Guide: Principles and practices of Events Management- Planning and Operations, Retrieved from. Faulkner Bill Tideswell Carmen, 2012, Gold Coast Tourism Market Analysis.Tourism Research Australia, 2013, Statistics and latest forecasts on Tourism.